How eCommerce Brands Can Reward Customers Beyond Discounts
In the competitive world of eCommerce, customer retention is just as important as acquisition. Many brands rely on discounts to encourage repeat purchases, but excessive discounting can erode profit margins and devalue a brand's perceived worth. Instead, brands should explore non-discount rewards to build customer loyalty and enhance the e-commerce website user experience. By leveraging eCommerce rewards, businesses can strengthen relationships with customers while maintaining profitability. With the right strategy and support from a shopify website development agency, businesses can build a strong, loyal customer base and drive long-term success.