Introduction:
Komuso, a forward-thinking e-commerce brand specializing in unique and aesthetically pleasing shift jewelry, sought to upgrade its online store to Shopify 2.0. With a desire to enhance user experience, increase scalability, and leverage advanced features, Komuso engaged in a comprehensive collaboration with Avid Brio team.
Service & Technology:
Shopify Migration
UX/UI Design
Internationalization
Accessibility
GemPages Builder
Klaviyo
Review.io
Rebuy Personalization Engine
Challenges:
Komuso wanted to update its website’s UX and establish new customer interaction strategies to increase conversions.
Project Details:
1. Shopify 1.0 to 2.0 Migration
2. Shopify Plus Design and Development
3. Maintenance and support
4. Enhancements
5. Shopify Flows
6. Shopify Scripts
7. Shopify Checkout Extension
8. Landing page developments
Solution:
1. Increasing customer shopping efficiency
We designed and developed a super clean Landing page that told the Shift story and sold the brand to their customers.
The new site has a beautiful UX design with enhanced functionality to allow customers to find their products and get to the checkout with ease. We develop A bespoke Shopify Checkout Extension to provide Komuso with a unique and optimized checkout process. Integrated additional payment gateways to enhance customer convenience and expand global reach
2. Accelerating Growth with Ongoing Maintenance and Support
After experiencing a surge in sales, Komus has extended its collaboration with Avid Brio to seek guidance on further optimization strategies and sustaining the momentum in sales growth. To create a truly authentic shopping experience, we utilized all of Shopify Plus's features to give their customers the best experience.
3. Shopify Flows and Scripts
Developed custom Shopify Flows to automate repetitive tasks and streamline business processes.
Implemented Shopify Scripts to tailor the shopping experience, such as dynamic pricing and personalized promotions.
4. Impact and Achievements
The transition to Shopify 2.0 and the tailored improvements made to the platform contributed to a notable 13% increase in overall sales.
The implementation of advanced SEO strategies and optimizations resulted in a remarkable 39% increase in online search visibility.
Results:
Over the course of the last year, the business has demonstrated notable growth across key performance metrics, indicative of a successful operational strategy and effective implementation of initiatives. Firstly, sales have experienced a commendable increase of 16%, reflecting the effectiveness of sales tactics, product innovation, and potentially an expanding customer base. Additionally, the total number of orders has surged by 20%, showcasing enhanced customer engagement, increased demand, and potentially streamlined order processing systems. Notably, the online store sessions have seen a remarkable uptick of 21%, highlighting heightened interest and interaction with the digital platform. This surge suggests effective marketing efforts, website optimization, and a growing preference for online shopping among consumers. Overall, these results underscore the business's positive momentum and successful execution of strategic objectives, positioning it for continued growth and success in the future.